'Twas the Click Before Christmas
Typically at this time of year, opens and clicks tend to slow down, unless you're selling holiday gifts. But don't stop your marketing during the holidays. You might be pleasantly surprised to find that since many businesses take the holidays off, inboxes will be less cluttered. As a result, your message will be more easily seen. Use it as the time to educate your reader - show your value instead of selling, and you will likely be rewarded by higher loyalty - since they know you're not always trying
Tuesday: The Email & Social Media Power Play
SEMINOLE COUNTY, FL — December 11, 2024 – Social media platforms are powerful tools, but they are just one piece of the marketing puzzle. If you’re relying on social media or email alone, you’re missing out. Join Constant Contact Partner Ken Countess to learn how to make the most of email and social media to grow your business by attending “Engage & Convert: The Email & Social Media Power Play”, a free webinar. It’s on Tuesday, Dec 17, 2024 from 12:00pm ET - 01:00pm ET Certified Marketing Expert Ken
Email Builds Loyalty To Your Brand
Social media is good for getting brand awareness.Email builds loyalty to the brandCertified Marketing Expert Ken Countess says: “I recommend using social media tools to first get attention to your brand and then to build a following with additional actions.”“The next action is to add those followers to your email list. Educate them (without selling) so they can learn how your business can help them live a healthier life, make more money and/or utilize your business more effectively,” he continued. “With
Black Friday
With Black Friday on the horizon, leveraging email marketing can significantly enhance your campaign effectiveness. Certified Marketing Expert Ken Countess says: “Unlike social media, email allows for personalized messaging that resonates with your audience's preferences and purchase history.” “Targeted emails boost engagement and increase conversion rates,” he continued. “Additionally, email marketing is cost-effective, offering high ROI.” Learn more here: https://conta.cc/4ftfmYm #BlackFriday
Last Chance to Lose Weight During the Holidays
The holiday season is here — the lights in many neighborhoods are already up and stores are filled with festive decor.It is also a season for celebrations - maybe you’re travelling or hosting guests - and likely surrounded by all the tempting food.But what if this year, you could truly enjoy it and feel good about your choices and lose weight?“Yes, it can definitely happen,” said certified Life and Weight Coach Vicky Countess.Starting Monday, November 18, you can be a part of "Enjoy the Holiday and Lose
How to Handle Holiday Food Pushers (and Still Enjoy the Season)
As the holiday season gets into full swing (all the ads and lights have already sprung up), you might already be seeing the treats, big meals, and… yes, the food pushers.“It's the time of year where food traditions and family dynamics blend, making it even harder than usual to say no,” said Certified Weight and Life Coach Vicky Countess. Here are a couple of pro tips:Plan Ahead: Think about what foods you truly want to enjoy and which you’ll skip. Having a plan keeps you focused on your goals and helps you
Enjoy the Holidays and Lose Weight, Too
Interested in getting through the upcoming Holidays and actually losing some weight?If so, you’re in luck!Join an affordable online 8-week group program starting Monday, November 18 that will give you:Ongoing support and motivationAccountability to help you stay on trackPro tips for holiday indulgence without the weight gainThe cost is only $149.“I will show you how to lose weight while still being able to enjoy the holidays,” said Certified Weight and Life Coach Vicky Countess. Reserve your seat and
Pop Quiz
SEMINOLE COUNTY, FL — October 23, 2024 – Quick: What's the most important part of an email?Pick one:Your nameYour subject lineYour contentSomething else“The most important part of an email is actually who is sending it,” said Ken Countess, CEO of KEN IS EMAIL. “When you open up your email inbox, the first thing you're looking for is who sent you the email.” Not the subject line, not the content. It's who sent that email to you. And so for that reason, it's important not only to have a recognizable
How Not To Lose $1,000s Of Dollars Each Month
SEMINOLE COUNTY, FL — October 3, 2024 – Many small business owners love to attend networking meetings.What’s surprising is how many don’t use email marketing.It’s surprising because they are having to show up in person at each meeting to stay visible – that’s the only marketing they do.So once the networking meeting is over, they are quickly forgotten – which becomes lost business.Instead of losing business, using email marketing to stay “top of mind” keeps their brand visible.A simple email each month to
How To Get More Attendees At Your Events
Usually, the best measure of the success of an event is to get as many attendees as possible.More than any other tool, email is what makes that possible.It creates awareness, excitement and anticipation - and gives your readers a way to spread the word about the event by forwarding your email to people they know."Yes, social media may help get awareness, but email ‘cements’ participation,” said marketing expert Ken Countess. “Email keeps excitement high.”Here’s a "best practice" email calendar for virtual
Are You Unique Enough That You Have No Competitors?
It is a fact that unless your product or service is irreplaceable and there are no substitutes for what you offer, you need to market your business - otherwise, you'll be forgotten.Few, if any, products or services that have no substitute - there's always going to be a competitive product or service of some kind that can be a substitute."We have no competitors is a naive way of thinking,” said marketing expert Ken Countess. “Unless your product or service can not be substituted by anything else on the
Meet Vicky
Vicky is a life coach.While raising 3 sons, she started training women over 50 how to live healthier - first as a fitness coach, and now as a certified life coach.She started races about 20 years ago, and now has over 70 medals to her credit!One of Vicky's superpowers is teaching women how to lose weight and get more fit without drugs, without counting calories, and making it fun.“Her clients absolutely love her,” said Certified Marketing Expert Ken Countess.About 2 years ago, she started sending out a
How to Sell Without Selling
Most people do not open their inbox looking for something to buy.Instead, they are looking for information.“The best email marketing campaigns are those that simply educate or inform,” says email marketing expert Ken Countess.“When you educate or inform, you are subtly positioning yourself as an expert in your field,” Countess continued. “You can become the ‘go to’ person when someone who needs your product or service will reach out to you - simply by finding a recent email from you and replying to it.”With
The Real Reason People Open Emails
Did you ever wonder why people open emails?Think about when you checked your email today.The very first thing you looked at was, who sent me an email?And which ones did you open?“I'll bet that it's from the senders whose name or business you recognized,” said certified email expert Ken Countess. “The #1 reason people open an email is: they recognize the sender's name.”It’s coming from someone they know - so “it must be good” - is what they’re thinking.Listen, when we're checking our inbox, human nature says
Try Constant Contact Free For 30 Days
More than just email, Constant Contact's powerful platform now allows you to post and respond to social media posts, advertise on Facebook and Instagram, automate your campaigns, and have them written for you using AI, powered by ChatGPT. Get your free trial by going to http://www.TheBestEmailOffer.com No credit card is required.About KENisEMAIL.com KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for
Best Podcast
With over 3,000,000 podcasts available, being recognized as “one of the best” is remarkable.Ken Countess’ “Everything Email” podcast is one such podcast.Recognized by Email on Acid, a highly respected email service provider, “Everything Email” is featured at https://www.emailonacid.com/blog/article/email-marketing/email-marketing-podcasts/“I’m honored!” said Certified Marketing Expert Ken Countess.Ken’s podcast has over 120 episodes available.It can be found on all major podcast providers,
Email Olympics
SEMINOLE COUNTY, FL — July 30, 2024 – In the heart of the Summer Olympic season, think about where your email campaigns would place in an Olympic competition.Would your campaigns win a gold, silver, or bronze medal - or no medal at all?“This is a bit of a trick question,” said Certified Marketing Expert Ken Countess.So how can your emails win a Gold medal?“When you send out an email campaign,” Countess continued, “you’re automatically a medal winner - because you’ve done what many businesses don’t do,
Be Memorable to Attract More Business
SEMINOLE COUNTY, FL — July 30, 2024 – In today’s digital world, things happen quickly. So quickly, that it’s easier than ever to be forgotten if you don’t show up on a regular basis. You want to be a memorable brand, so your customers don’t go elsewhere because they have forgotten your name (or your company/business name). In this week’s "Everything Email" podcast (episode 120), Certified Marketing Expert Ken Countess describes how this strategy can apply not just in business, but even in hobbies – in
Easily stand out
SEMINOLE COUNTY, FL — July 16, 2024 – How do you grab the spotlight and be top of mind in the inbox?A lot of people schedule their emails to go out at the very top of the hour, meaning 10:00 11:00 noon 01:00 p.m. 02:00 p.m. right at the top of the hour.Because there are so many other businesses doing the same thing, you wind up being among a clutter of emails that are being received at a given time.So how do you stand out?“It's simple,” said email marketing expert Ken Countess, owner of KEN IS EMAIL. “Don't
Recycling “Old” Emails
SEMINOLE COUNTY, FL — July 16, 2024 – “If you struggle to regularly come up with new content for your email marketing campaign, here are a few pointers,” said email marketing expert Ken Countess, owner of KEN IS EMAIL.Reusing "Old" Content is Totally AcceptableJust as TV shows air reruns to save on production costs and to work on new episodes, you can reuse your previous email content. This approach is not only practical but also strategic.Is it really "old" content?Who remembers what they read months ago?
AI vs. Humans
SEMINOLE COUNTY, FL — July 5, 2024 – AI can be a lifesaver for someone who's got a minimal marketing budget.Or for someone who'd rather focus their energies on operations, not marketing and sales.But let's put things in perspective.AI is artificial intelligence.It doesn't really know anything.What it does know is how to generate content based on what you feed it.It'll do a good job synthesizing information that you, the human, provide it to create web copy, email copy, ad copy, subject lines, and more.AI
YouTube or Vimeo?
SEMINOLE COUNTY, FL — June 25, 2024 – It's been said that a picture is worth 1,000 words and that a minute of video is worth 1,000,000 words.So it makes sense to use video in your marketing.And using it in your email marketing can be powerful.But... since email service providers don't actually host the videos - the videos you see in emails are actually hosted somewhere else and are linked to by the email service provider - which service should host your video?YouTube is the world's second largest search
Guilty As Charged
SEMINOLE COUNTY, FL — June 18, 2024 – Many people starting out with email marketing make them too complicated.“If you're doing that in your emails, stop,” said email marketing expert Ken Countess. “You're guilty of what novices do when they start sending emails.”Novices try to cram tons of information, expecting the whole email will be read.But the average person only spends just a few seconds reading an email.Emails should be kept short:1 main point1 image (not a requirement)1 call to actionShort emails
The End of Frustration
SEMINOLE COUNTY, FL — June 11, 2024 – Many people get stuck getting their email campaigns started because they:can't figure out what to writecan't figure out how to write itare concerned they don't write well enoughdon't think they're "creative enough"“I've created a short video that demonstrates how you can overcome frustration using some new tools that are easy to use,” said certified email marketing expert Ken Countess, founder of KENisEMAIL.com.The video can be viewed
Maximizing Your Email Marketing Campaign: Five Proven Strategies
Email marketing remains one of the most potent tools for businesses to engage with their audience.But despite its potential, many businesses either haven't tapped into email marketing or are not seeing the desired results.Leading email marketing expert Ken Countess provides 5 proven, simple strategies that can help you see significant improvements in your email marketing campaign results:Personalization is a critical component of any successful email marketing strategy. It's no longer sufficient to address
How Summertime Helps Your Business
SEMINOLE COUNTY, FL — May 29, 2024 – A lot of people back down on their marketing during the summertime, and that is a missed opportunity.Why?Because many businesses think:“People are off for the summer.""Nobody's checking email.""Nobody's buying.""Nobody's paying attention.”But quite the opposite is happening, opening door for you.Businesses back down on their marketing because:The owners are go on vacation.They think that it's a good time to save some money.They decide not to spend time or money marketing
Why Your Business Needs “Omnichannel marketing” Now More Than Ever
SEMINOLE COUNTY, FL — May 22, 2024 – “Omnichannel marketing" refers to the strategy of engaging with customers across multiple channels, such as online, social media, email, physical locations, print, and more. By being present on different platforms, you ensure that your company (and brand) will stay top of mind and reach leads, customers and prospects wherever they are. Why use an omnichannel approach? Research shows that businesses implementing omnichannel marketing can generate much, much higher
How to Get Better Returns on Your Hard-Earned Money
SEMINOLE COUNTY, FL — May 15, 2024 – There are plenty of worthy investment advisors out there but few can consistently can deliver a 36x return on your money. Data from the ANA and Hubspot confirms that email - just on average - delivers a 36-to-1 return on your money. “By comparison, if you put your money into a CD, you're lucky if you're getting $0.06 back on the dollar,” said certified email marketing expert Ken Countess. “One client I work with gets an ROI of over $150 for every $1 she
Want To Consistently Make More Money? You Have To Show Up
SEMINOLE COUNTY, FL — May 8, 2024 – it is so easy to get distracted and forget to send an email out from time to time. “It’s critical for you to show up in the inbox on a regular basis,” said certified email marketing expert Ken Countess. It does a few things for you. It makes you stand out. It makes you visible. You want - need! - people to remember who you are, and staying visible helps make that happen. Let's say, for example, you're a plumber, an HVAC person, an attorney, an
5 Reasons to Never Buy a List
SEMINOLE COUNTY, FL — May 1, 2024 – Getting your message out to as many people as possible is critical to your success. Because of this, you should always be growing your mailing list. Ken Countess, owner of KEN IS EMAIL and a certified marketing expert, knows buying an email marketing list is really bad for your business. Here are 5 reasons why you should never buy a list: 1. Buying an email list in itself is not illegal but sending messages to people without their explicit consent IS
Text? Or Email? Or Both?
SEMINOLE COUNTY, FL — April 24, 2024 – Since nearly everyone carries a smartphone today - giving them 24/7 instant access to their email and texts, both email and texting (a.k.a. SMS) have become mandatory for businesses to stay in touch with customers and clients. But as a business, which one should you use? Ken Countess, owner of KEN IS EMAIL, knows what to use. Ken is a certified marketing expert. “Each has advantages and disadvantages,” he said. “Which one you use for your business can be
How Email Boosts Sales
SEMINOLE COUNTY, FL — April 16, 2024 – Ken Countess, owner of KEN IS EMAIL, knows email marketing boosts sales. Ken is a certified email marketing expert. “Let’s face it,” he said. “Nobody opens up their email inbox in the morning, afternoon or evening just to buy something. They want to learn something. They want to get informed. They want some education.” Countess offers these tips to help boost email results:Be an expert resource for your products or servicesBuild trust with your customers by
5 Email Marketing Stats You Need to Know
SEMINOLE COUNTY, FL — April 9, 2024 – Ken Countess, certified email marketing expert and owner of KEN IS EMAIL, helps businesses use email marketing to benefit from its 36:1 ROI. He says: “It's so easy to lose sight of some of the reasons why we do certain things. So what is it about email marketing that makes it work so well? I'm going to give you five email marketing statistics you need to know.” Here are 5 Email Marketing statistics you need to know: For every $1 you spend on email marketing,
Join The Inner Circle
SEMINOLE COUNTY, FL — April 3, 2024 – Ken Countess, owner of KEN IS EMAIL, has opened up his Inner Circle to businesses using email marketing. A certified email marketing expert, Ken offers coaching to help businesses learn the finer points of email, which offers a 36:1 ROI –the highest ROI of any marketing tool. “If you want to learn how to do email marketing the right way, you'll get more out of working with a coach than by listening to podcasts, watching YouTube videos, or getting emails and
Ken Countess of KEN IS EMAIL is again named a Constant Contact Certified Partner
SEMINOLE COUNTY, FL — March 27, 2024 – Ken Countess, owner of KEN IS EMAIL, has again been named a Certified Partner by Constant Contact, a digital marketing platform trusted by millions of small businesses. As a Certified Partner, Ken has demonstrated in-depth knowledge of the Constant Contact digital marketing platform and best practices. This ensures program participants and the clients they serve will realize meaningful results from their investments in email and online marketing. “I’m delighted
Ken Countess Named Business Person Of The Year
SEMINOLE COUNTY, FL — March 19, 2024 – Alignable has named Ken Countess "KEN IS EMAIL" as one of the company’s 2024 Local Business Persons Of The Year. “I am honored that I have been awarded this recognition,” said Ken. “What makes it so valuable is that it’s the result of the work I’ve done on the Alignable platform to help local businesses succeed. It’s Alignable members themselves who overwhelmingly voted for me as the Wekiwa Springs area Business Person Of The Year.” Email marketing has been
How to Reverse a Decline in Muscle Mass
Seminole County, FL – March 14, 2024 – As we age, our muscle mass naturally declines.There’s an easy way to reverse the decline: strength training.Certified Life and Weight Coach Vicky Countess says: “Whether you prefer lifting free weights, using weight machines, resistance bands, or just relying on your body weight, incorporating strength training into your routine can make all the difference.”If you’d like to learn more, reach out to Coach Vicky today for a free consultation via Zoom where you can learn
Discover the Secret to Easier Weight Loss as You Age
Seminole County, FL – March 7, 2024 – If you’ve ever thought: “It’s getting harder to lose weight as I get older,” you're not alone.Many women face this challenge as they age.But here's the thing: it's not necessarily your metabolism slowing down that's the problem.Instead, it's the natural decrease in muscle mass that comes with aging.There’s good news.Certified Life and Weight Coach Vicky Countess says: “There's a solution to losing weight, and it's simpler than you might think. It’s strength
Meaningful Change Starts Here
Seminole County, FL – February 29, 2024 – Ever wanted to lose weight, eat healthier, or be more active but found it tough to stick with it?Changing habits can be a challenge, but it's totally doable!You can make those changes stick with a simple hack called: The When and Where MethodJust fill in the blanks: “I will [do the thing] at [specific time] in [specific place].”Here are some examples:“I'll make a green smoothie at 7am in my kitchen.”“I'll do some stretching at 9pm in my bedroom.”“I'll put on my
Conquering Emotional Food Urges
Seminole County, FL – February 22, 2024 – There’s a 3 step process to conquer emotional food urges and not act on them:1. Pause in the moment2. Permit your feelings3. Practice the next best thought or actionCertified Life and Weight Coach Vicky Countess says: “Understanding there are often emotional food urges, there’s a 3-step process to conquer them. This 3-step process is a powerful way to control your weight.”To learn more, Coach Vicky offers complimentary consultations via Zoom where you can learn
Big Journeys Begin With Small Steps
Seminole County, FL – February 16, 2024 – Certified Life and Weight Coach Vicky Countess recently began working with a young client who had a goal to lose 40 lbs.She and the client were talking about how she will look and feel when the 40 lbs. are off.The client’s brain couldn’t really go there since historically she “always’ had a weight problem.She had some success with restrictive diets but always yo-yo’d back to a higher weight.Her belief that she can lose the 40 lbs. and keep it off was shaky – of
One Step at a Time
Seminole County, FL – February 9, 2024 – Do you ever feel like you need to do a lot and all at once when you want to lose weight, get fit or just feel better overall?It’s a common feeling and one that often leads to giving up altogether.Certified Life and Weight Coach Vicky Countess says: “The journey of wellness isn’t about giant leaps but taking small consistent steps and cheering yourself on along the way.”Whether it's choosing a healthier snack or going for a short walk, every little bit counts.Even
How to Stop Struggling with Food
Seminole County, FL – January 25, 2024 – Do you struggle with mindless, habit, or emotional eating that leaves you feeling:. . . regretful, thinking it feels terrible that you ate so much?. . . guilty, thinking you overate a lot of “bad” food?. . . physically uncomfortable, where you need to adjust the clothes you are wearing?There is a better way. You can conquer mindless, habit and emotional eating AND lose weight without deprivation and restriction.Revolutionize your eating habits and lose the unwanted
You’ve Made It Past Quitter’s Day. Now What?
Seminole County, FL – January 25, 2024 – We've all been there - the excitement of the new year, the resolutions, and the well-intentioned goals that we promised ourselves we would stick to.But, a few weeks down the line, we come face-to-face with Quitter's Day, the second Friday in January, and many of us end up abandoning our goals.Research suggests that it's because we set unrealistic expectations for ourselves.For instance, if your goal was to wake up every morning to work out for an hour, it's highly
Take Off The Weight And Keep It Off
Seminole County, FL – January 19, 2024 – If you’re struggling with making changes in your eating habits to lose some weight and get into shape – especially the ones you promised you would make with the new year, guess what?It’s NORMAL.Mid-January is the time when many people quit their goals.It even has an official name; “Quitter’s Day”. And that is the second Friday of January.Maybe your motivation has worn off, maybe you are frustrated that you aren’t doing it “perfectly”, maybe it’s all feels like too
Say Goodbye to Your Unwanted Holiday Weight Gain
Seminole County, FL – January 5, 2024 – If you feel weighed down after the holiday season and are struggling to shed those extra pounds, you're not alone.Many of us have indulged a little too much and now we want to get back on track.With Vicky Countess Coaching, you won't have to do it alone.“My 6 Week Virtual Group Program is designed specifically to help you lose that holiday weight gain,” said Certified Life and Weight Loss Coach Vicky Countess. “Imagine starting your day feeling energized and confident
Hello 2024, Goodbye Extra Weight
Seminole County, FL – December 21, 2023 – If you’re looking to shed holiday weight gain, you can join a 6 Week Virtual Group Program to help you lose those added pounds.Here's how it works:It starts with a 45-minute private session to clarify your goalsIt’s followed by an hour-long group session every weekAlso, support, motivation, accountability & guidance to get you to your goalsPlus, simple and effective weight loss and exercise tipsAccess to a private Facebook group for support between sessions“Get your
2 Questions to Ask Yourself
Seminole County, FL – December 14, 2023 – Do any of these habits sound familiar to you?Mindless eating in front of the TV at nightOpening the refrigerator as soon as you get home after workEating dessert every night after dinnerFinishing everything off your plate (for the clean plate award)Going to get something to eat when you are bored, tired or stressedLooking at the clock and deciding that you “need” to eat based on the timeMunching on the food (while standing) as you are preparing it for your
7 Reasons People Gain Weight During The Holidays
Seminole County, FL – December 8, 2023 – Thanksgiving and the Holidays generally mean food and more food.And yes, you can be that person that doesn’t overindulge and mindlessly shovel in all the food.Here are the 7 reasons people gain weight at this time of year:· because it is there· because everyone else is indulging· because it is a holiday· because you don’t want to “hurt their feelings if I don’t eat it”· because you deserve it· because it doesn’t really
How to Easily Control Your Weight
Seminole County, FL – November 30, 2023 – Don’t eat if you are NOT hungry and STOP when you ate enough.Sounds so simple, right?You may be on autopilot, like many people, when it comes to what you are putting in your mouth.You may be eating while scrolling on your phone, while watching TV, in front of the computer, driving in the car, passing by candy dishes, etc.You may be eating because it’s snack time, breakfast, lunch, or dinner time – the time on the clock.You may be eating because you are bored or
