Typically at this time of year, opens and clicks tend to slow down, unless you're selling holiday gifts.
But don't stop your marketing during the holidays.
You might be pleasantly surprised to find that since many businesses take the holidays off, inboxes will be less cluttered.
As a result, your message will be more easily seen.
Use it as the time to educate your reader - show your value instead of selling, and you will likely be rewarded by higher loyalty - since they know you're not always trying to sell to them.
Enjoy this short poem to remind you:
'Twas the click before Christmas (and Chanukah, Kwanzaa, ...) when all through the site, not a subscriber was stirring, all waiting for light.
The subject line was crafted with utmost care, in hopes that more opens soon would be there.
The inbox was ready, with banners and flair, as the marketers pondered the message to share.
With calls to action and offers so bright, they dreamt of conversions that danced through the night.
The team hit send with a click and a cheer, hoping their emails would bring customers near.
"Happy Holidays!" they said, with delight, and watched as their stats soared to new heights.
Happy holidays from The Countess Group.
About KENisEMAIL.com
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified EMAIL Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He has been the top trainer/partner of one of the country’s leading email service providers, Constant Contact, since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
(http://www.pinterest.com/
About Vicky Countess Coaching
Vicky Countess Coaching is the Coaching Division of The Countess Group.
The coaching practice is led by Vicky Countess, a Certified Life and Weight coach whose credentials were earned at The Life Coach School, established by Master Certified Coach Brooke Castillo. The Life Coach School is the premier institution for life coach certification and has set the standard for the life coaching industry.
Vicky’s practice focuses on helping people create healthy habits to create a better lifestyle.
The Coaching Division’s services include:
· Life Coaching
· Weight Coaching
· Healthy Habits Coaching
Follow Vicky Countess Coaching on Facebook at https://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
