It is a fact that unless your product or service is irreplaceable and there are no substitutes for what you offer, you need to market your business - otherwise, you'll be forgotten.
Few, if any, products or services that have no substitute - there's always going to be a competitive product or service of some kind that can be a substitute.
"We have no competitors is a naive way of thinking,” said marketing expert Ken Countess. “Unless your product or service can not be substituted by anything else on the market, you'll need/want to market your business.”
“The good news is that it doesn't need to be complicated marketing,” Countess continued. “Just keep your name and product top of mind. It's easier than you think.”
Learn more about this topic on this week's "Everything Email podcast", named one of the top email marketing podcasts on the planet. It's episode 127.
Recognized by Email on Acid, a highly respected email service provider, “Everything Email” is hosted by Ken Countess and is featured at https://www.emailonacid.com/
It can be found on all major podcast providers, including Apple, Spotify, iHeart and others, as well as on the KEN IS EMAIL website, at http://www.KENISEMAIL.com/
About KENisEMAIL.com
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified EMAIL Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He has been the top trainer/partner of one of the country’s leading email service providers, Constant Contact, since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
About Vicky Countess Coaching
Vicky Countess Coaching is the Coaching Division of The Countess Group.
The coaching practice is led by Vicky Countess, a Certified Life and Weight coach whose credentials were earned at The Life Coach School, established by Master Certified Coach Brooke Castillo. The Life Coach School is the premier institution for life coach certification and has set the standard for the life coaching industry.
Vicky’s practice focuses on helping people create healthy habits to create a better lifestyle.
The Coaching Division’s services include:
· Life Coaching
· Weight Coaching
· Healthy Habits Coaching
Follow Vicky Countess Coaching on Facebook at https://www.facebook.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
