Skip to content

The Real Reason People Open Emails

Did you ever wonder why people open emails?
Think about when you checked your email today.
The very first thing you looked at was, who sent me an email?
And which ones did you open?
“I'll bet that it's from the senders whose name or business you recognized,” said certified email expert Ken Countess. “The #1 reason people open an email is: they recognize the sender's name.”
It’s coming from someone they know - so “it must be good” - is what they’re thinking.
Listen, when we're checking our inbox, human nature says first we look for names we recognize.
Those are the emails that we open up first.
Those are the businesses that stay top of mind.
So that's your cue.
Be sure that you pop into people's inboxes on a fairly regular basis, so your name – your brand – are recognized and become a trusted source of information.
And that’s the number one reason way to get a good open rate.
But the truth is, whether or not they actually open it, showing up in their inbox is the #1 way to keep your brand top of mind.
The second reason people open up emails is that they want to learn something, and that's where the subject line comes in.
“Nobody wakes up in the morning and says, ‘I can't wait to buy something’ when they look at their email,” Ken continued. “They want to learn something, download a freebie, watch a video, register for an event, or see a deal that appealed to them in the subject line.”
But #1 is to show up in the inbox, and keep it short:

  • Link to an article
  • Point to your blog
  • Offer a free consultation
This is how you’ll keep your business top of mind, and have people coming to you instead of doing a Google search to find someone who does what you do.
If you’re concerned that you don’t have the time, contact Ken Countess for a free consultation.
He will show you how easy it really is to send an email campaign - or he’ll do it for you.
Go to his website - https://www.kenisemail.com – and schedule a call.
Learn more in this week's "Everything Email" podcast, recently named one of the best email marketing podcasts.
Recognized by Email on Acid, a highly respected email service provider, “Everything Email” is featured at https://www.emailonacid.com/blog/article/email-marketing/email-marketing-podcasts/
The “Everything Email” podcast can easily be found on all major podcast providers, including AppleSpotifyiHeart and others, as well as on the KEN IS EMAIL website, at http://www.KENISEMAIL.com/podcast
 
About KENisEMAIL.com
 
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years. 
 
KIE is led by Certified EMAIL Marketing Expert Ken Countess.  Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing.  He has been the top trainer/partner of one of the country’s leading email service providers, Constant Contact, since 2018.
 
Learn more about KIE at www.kenISemail.com
 
Find KIE on Facebook at (http://www.facebook.com/kenisemail), Instagram (http://www.instagram.com/kenisemail), Pinterest
(http://www.pinterest.com/CountessGroup), and LinkedIn (http://www.linkedin.com/company/the-countessgroup-ccg).
 

About Vicky Countess Coaching
 
Vicky Countess Coaching is the Coaching Division of The Countess Group.
 
The coaching practice is led by Vicky Countess, a Certified Life and Weight coach whose credentials were earned at The Life Coach School, established by Master Certified Coach Brooke Castillo. The Life Coach School is the premier institution for life coach certification and has set the standard for the life coaching industry.
 
Vicky’s practice focuses on helping people create healthy habits to create a better lifestyle.
 
The Coaching Division’s services include:
·         Life Coaching
·         Weight Coaching
·         Healthy Habits Coaching
 
Follow Vicky Countess Coaching on Facebook at https://www.facebook.com/vickycountesscoaching, on Instagram at https://www.instagram.com/vickycountess, and visit her website: https://www.VickyCountessCoaching.com
 
 
About The Countess Group
 
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
 
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
 
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
 
 
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com

Scroll To Top