SEMINOLE COUNTY, FL — April 24, 2024 – Since nearly everyone carries a smartphone today - giving them 24/7 instant access to their email and texts, both email and texting (a.k.a. SMS) have become mandatory for businesses to stay in touch with customers and clients.
But as a business, which one should you use?
Ken Countess, owner of KEN IS EMAIL, knows what to use.
Ken is a certified marketing expert.
“Each has advantages and disadvantages,” he said. “Which one you use for your business can be dependent on several factors.”
Texting’s advantages:
- Great for quick messages
- More informal and engaging
- Texts work well for promotions, reminders, scheduling, and updates
Texting’s disadvantages:
- It has limitations on message length (160 characters, including spaces)
- It has limitations on what time it can be sent to a recipient
- It's dependent on cell phone coverage
Email’s advantages:
- Email is more feature-rich
- It allows for longer, more detailed messages
- It allows attachments
- It allows videos
- Email provides the luxury of time for recipients to respond at their convenience
- Email is ubiquitous – it can be received anywhere the internet is available
Email’s disadvantages:
- Time sensitive messages (i.e. - action needed on the same day) may not be seen right away
- People often don’t scroll to the bottom of an email
Depending on your business, you may use either - or both - to stay top of mind with your customers.
Want to learn more?
Check out this week’s “Everything Email” podcast episode (#106) for more details.
The podcast is available on all major platforms and on Ken’s website, at: http://www.KENISEMAIL.com/
About KENisEMAIL.com (KIE)
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified EMAIL Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He has been the top trainer/partner of one of the country’s leading email service providers, Constant Contact, since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
(http://www.pinterest.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
The company has two divisions: KEN IS EMAIL, led by certified marketing expert Ken Countess, and Vicky Countess Coaching, led by certified life and weight coach Vicky Countess.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
