SEMINOLE COUNTY, FL — May 1, 2024 – Getting your message out to as many people as possible is critical to your success.
Because of this, you should always be growing your mailing list.
Ken Countess, owner of KEN IS EMAIL and a certified marketing expert, knows buying an email marketing list is really bad for your business.
Here are 5 reasons why you should never buy a list:
1. Buying an email list in itself is not illegal but sending messages to people without their explicit consent IS illegal in many countries. This is determined by laws where the email recipient lives, not who's sending it.
2. You don’t know whether the broker you bought the list from obtained consent from the contacts that they're selling you. Often the addresses that are harvested by mailbots that crawl the Internet looking for them. Get explicit consent.
3. You risk damaging your email sender reputation and get flagged as a spammer. If that happens, email service providers will block your emails from ever being delivered and you won't even know it.
4. You'll get poor results from your email campaigns. If you're sending stuff and people aren't opening it, your delivery rate goes down, your sender reputation goes down, people may open it and mark you as a spammer.
5. The best email marketing platforms simply don't allow the use of purchased lists on their service. They don't want to enable spammers or promote spammy activity. Legitimate email service providers don't want to help spammers, so if their A.I. figures out that what you're uploading is a purchased list, they're going to block you.
“Do yourself a great favor – never buy a list,” Countess said. “I explain why in this week's "Everything Email" podcast. It's episode #107.”
The podcast is available on all major platforms and on Ken’s website, at: http://www.KENISEMAIL.com/
About KENisEMAIL.com (KIE)
KENisEMAIL.com (KIE) is the marketing arm of The Countess Group (TCG), a marketing and coaching company which has been providing measurable results for clients for over 20 years.
KIE is led by Certified EMAIL Marketing Expert Ken Countess. Ken focuses his practice on teaching businesses how to triple their sales (or more!) using email marketing. He has been the top trainer/partner of one of the country’s leading email service providers, Constant Contact, since 2018.
Learn more about KIE at www.kenISemail.com.
Find KIE on Facebook at (http://www.facebook.com/
(http://www.pinterest.com/
About The Countess Group
The Countess Group (TCG) is a marketing and coaching company which has been providing measurable results for clients for over 20 years.
The company is led by Ken Countess, an award-winning marketer and an accredited, nationally recognized expert.
The company has two divisions: KEN IS EMAIL, led by certified marketing expert Ken Countess, and Vicky Countess Coaching, led by certified life and weight coach Vicky Countess.
All product names and other brand names mentioned herein are service marks, trademarks or registered trademarks of their respective owners.
Media Contact:
Ken Countess
The Countess Group
407-242-4200
kc@thecountessgroup.com
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